Eagles Canterbury renew relationship
Re-Sign with Canterbury of New Zealand
BOULDER, Colo. – Canterbury of New Zealand has retained its relationship with the USA Eagles and will continue to be the official National Team kit supplier of USA Rugby for the next four years.
Following Canterbury of New Zealand’s takeover by JD Sports Fashion Plc in August 2009, Canterbury has maintained its dominance across the globe as the world’s leading rugby brand. The brand continues to provide innovative, high-performance kit to the Rugby World Champions, South Africa, as well as many other teams and elite athletes.
“USA Rugby is excited to be partnering with the ‘new look’ Canterbury,” USA Rugby CEO Nigel Melville said. “This deal ensures that all of our National Teams will benefit from playing in world class high performance rugby apparel over the next quadrennial.”
Recently, Canterbury has been recognized for its contemporary lifestyle clothing range that depicts the heritage, soul and authenticity of the brand. This range will now expand throughout North America over the coming months and is expected to be a great success.
“USA Eagles is a great addition to our already impressive stable of elite rugby teams. Their rise up the IRB rankings and recent qualification for the 2011 Rugby World Cup further underpins the growth and focus of rugby in a territory not widely associated with the sport. We are very proud to continue this union and hope their success on the pitch is coupled with fruitful and prosperous relationships off the field,” Chris Stephenson, Canterbury CEO, states.
